Join the Campaign to Set Magenta Free

by Vero on Apr 2

Yesterday, I blogged about T-Mobile’s poor decision to ask Engadget Mobile to remove all traces of magenta from its branding. As Stan from Mashable says, “how, exactly, did the T’s lawyers and PR folks think Engadget will react? Humbly remove all traces of magenta from their site, issuing a big ole apology? If they did, they were wrong.”

I bow down to Engadget’s creative response. Note the header changes:
Engadget Mobile changes its logo to, ahem, comply with T-Mobile's request

Here at Taptu, you might have noticed we’re very fond of the colour pink. We haven’t received a letter from T-Mobile, but we’ll be happy to tell them where to go if we ever do!

Join Engadget’s solidarity campaign by going pink for the day, like GearBits, Josiah Miller and Joshua Topolsky.
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T-Mobile trumps all other April Fool jokes

by Vero on Apr 1

A bit ahead of the game, Engadget Mobile released their April Fool joke last night in the form of an article reporting that Deutsche Telekom has sent them a letter asking them to stop using the colour magenta, as T-Mobile, a DT-owned company, uses it in its branding. It’s a comical attempt on Engadget’s part, but really, it’s a rather unrealistic claim. No company would be stupid enough to think they own a colour…

Oh… hold on. Sorry, I’m being told over the wire that the letter isn’t an April Fool joke at all, and that the General Manager of Weblogs Inc did receive this letter. Ahem. Well, on this note, just in case you begin to confuse the two brands, here’s a simple chart to help you out.

Deutsche Telekom vs Engadget Mobile

I mean, really, guys!