In technology, we’re always so focused on the future, on what’s coming next and what’s going to be the next big gadget or web app to break into the spotlight. Gizmodo’s Jesus Diaz looks to the past for the designs that inspired Apple’s products. It’s impossible to deny the resemblance in some of the 60’s styling and our latest shiny goodies.

We’re big fans of great, simple design here, so it’s comforting to think that great design is here to stay, revived in different forms through the ages. I’ve had this quote from Rams stuck in my scrapbook for years now, but it’s good to see Gizmodo bring it up as well.

This passion for “simplicity” and “honest design” that is always declared by Ive whenever he’s interviewed or appears in a promo video, is at the core of Dieter Rams’ 10 principles for good design:

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.

[Via Thought Balloons]

This entry was posted on Tuesday, March 18th, 2008 at 11:42 am and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.